Thursday, August 23, 2007

How to Buy Wholesale Store Fixtures for Your Business

How to Buy Wholesale Store Fixtures for Your Business
by: Jimmy Sturo

It may sound funny, but honestly, if you’re opening up your own retail store the last thing you’ll ever want to do again for the rest of your life is buy anything retail -- especially if it’s for your own store. Buying your store fixtures wholesale is not only mandatory it’s a last resort after you’ve tried buying antique fixtures at a fraction of the cost. Even if you’ve hired a top-notch retail store designer, he or she should be buying your fixtures and other materials at prices even better than wholesale. The designer should be charging for his services and not making a markup on the raw materials.

If you’re setting up your store by yourself, you have to shop around to know the best wholesale prices to pay for your fixtures. But expect to pay full price for the design and manufacture of items that must be custom-made for you. For example, if you want a certain look imitated in a new material you can expect to pay a premium for that service as well. But if your tastes are not too esoteric and if your product can be handled tastefully in a variety of attractive displays you should have no trouble finding the right fixtures at the right wholesale prices to fit your budget. Research and flexibility is the key here. After all, whatever it is that you are selling, you wouldn’t pay retail for it, so why pay retail for the fixtures?

There are numerous store fixture wholesalers in and around every city in
America. There are enough stores in existence in any major city and enough new ones opening up to make the wholesale market for fixtures a healthy and competitive one. Visit them, get their catalogues when you are planning the look of your store and ask them about closeouts and discontinued items for sale. Their business, like yours, changes with the seasons, the trends and technology. Give yourself time to make your purchase and you may end up getting the fixtures you’ve been wanting at prices even better than you expected.

About the author:
Store Fixtures Info provides detailed information on metal, antique, wholesale, and used store fixtures and store fixture parts. Store Fixtures Info is the sister site of Mannequins Web.

Home Business Start up--Relocation Consultant

Home Business Start up--Relocation Consultant
by: Shawn Price
Copyright 2005 Shawn Price

The Relocation Consultant Home Business

Vital Information:

• Start-up Investment: $300-$700 (advertising costs)

• Break-even time Two weeks to one year

• Estimate of Annual Revenue and Profit: $15,000-$25,000 Part time $40,000-$50,000 Full Time

Who needs a Relocation Consultant?

• a single parent who has a demanding job with working hours that directly conflict with apartment or home rental research, would find the services useful.

• Workers who have been replaced or who are going to be relocated.

• People who are returning to work from an extended stay away, due to an injury or illness.

• Companies who are expanding or relocating.

• Companies who have traveling employees.

• People living in heavily populated cities.

What does a Relocation Consultant do?

A Relocation Consultant's duties consists of locating neighborhoods, apartment and home dwellings, childcare services, religious organizations and selecting a moving company for individuals, families, and employees for relocating businesses.

More specifically, as companies continue to downsize and or relocate, there's a growing need for the services provided by a Relocation Consultant.

Often, companies contract with Relocation Consultants so that the consultant's services are readily accessible in the event that an employee or numerous employees are relocated.

The Relocation Consultant will match an employer or an employees’, living requirements and requests as closely as possible.

Additionally, a Relocation Consultant's services are solicited for individual's who are relocating for reasons other than employment.

Many individual's seek the services of a Relocation Consultant due to time restrictions which prevent them from locating desired living arrangements.

Getting started in the Relocation Consultant Business

• Advertising your Business

Run Classified ads and 1-2 inch ads in newspapers and magazines in both the Metro areas as well as suburban areas. Good examples are Los Angeles, Chicago, Miami, New York....

Internet Classifieds work well also.

Consider leaving brochures at various Hotels and Motels.

• Tips for running a Successful Relocation Business

One of the keys to success in this business is your ability to network with others around the country.

Successful Networking will provide you with the ability to thoroughly examine an area prior to running advertisements.'s important to develop business relations the country. Of course, the internet and email provide the perfect vehicle for this type of relationship building.

Understand that your learning curve NEVER ENDS. You will need to regularly develop your business skills. Don't be fooled into thinking that "a good product sells itself.”

"Consumers buy you" is what I used to teach to my telemarketers.

I've listed on my site, a few Home Business Courses to get you off to a good start.

Don't stop there. Continue to research and develop skill.

For example, I dedicate at least 5 hours weekly toward increasing my personal business building techniques.

• Visit the Relocation Council.

This Organization has been in operation for a number of years. They have a Newsletter and other training materials to help you to develop your skills.

On their site, you'll notice that there is an option to become Certified. In the event that you decide that you want to expand your part time business into a full time career, having can prepare for your certification with the Relocation Council also. 1-202 - 857- 0857

Note: When you are ready to begin larger ad campaigns, visit, Standard Rate and Data SRDS has a database of media rates for at least 100,000 publications.

The Relocation Consultant Work At Home Business is a very inexpensive Business to start. It's fairly straight forward and it has the potential to create a full time income while working part time. This one is Really worth considering.

• If you decide that this is the Work from Home business opportunity for you, continue reading our Ezine for continued Home Business Start-Up's since there will be ideas and information in each issue that you can tweak a little to benefit you within your Business of Choice.

To eliminate some trial and error, in our Ezine, also provide you with ongoing Small Business support…deals on business tools, marketing research information, and more.

• You will need to create a Business Plan if you are serious about creating a profitable Home Based Business.

I found a good Business Plan workbook that you will find quite useful. Writing Business Plans can be frustrating… I won’t lie. Thus Using a workbook and/or software is by far the popular choice for those who don’t want to pay $700-$1,500 to have one professionally prepared.

• Ensure that you take your business to the internet. I’ve evaluated a few web hosting Companies and I’ve listed their advantages as well as their disadvantages. You’ll also find discount computer hardware locations.

You may find that marketing your business using RSS is an unthinkable opportunity to overlook. You’re right. I’ve listed free RSS readers and software that you can use To get your feeds up and going WITHOUT the need of studying all the techie stuff. Just visit our Resource Page.

If you have not read AND STUDIED, the World's Famous, "Think And Grow Rich", you can receive it Free:

This is a must read. Creating a proper mind-set is critical. In addition to your studying your business, you will need to develop a mind for business.

Wealth is NOT about Money. Download it And see for yourself.

Bridging the GAP between Opportunity and Success,

About the author:
Shawn Price, Author of OwnABizToday's Ezine, due to her son's severe medical needs was forced to leave the job market and enter into the world of self employment. Experience has taught Shawn that one can NEVER predict future circumstances and thus one should if at all possible , become financially independent. In an effort to lead people toward self employment, Shawn and her partners, regularly evaluate home business start up's as well as small business resources and tools. Bridging the GAP between Opportunity and Success RSS:

7 Easy Ways to Make More Money in Network Marketing

7 Easy Ways to Make More Money in Network Marketing
by: Daegan Smith

Hit a snag lately? Haven’t been able to recruit any new agents? Is you network marketing job paying less and less because you can’t generate any sales? You don’t have to fret! With these easy network marketing tips, you can revitalize your sales pitch and methods in no time at all!

1. Contacts
Remember that your contacts are your most valuable asset. Who are your contacts? The people you see on the streets? Your next door neighbor?

When considering whom to invite, try those closest to you first. This is because they are most likely to be more open to your suggestions and will be willing to do you a few favors (such as buying that detergent you are hawking). The great thing about this is that they will really mind plunking a few bucks to help jumpstart your business. And when they see that you are doing well, they could very well join you as well.

When you run through the whole list of you clan, what will that leave you with? You will of course have to go to those people that next in line with regards to closeness or affinity to you. And what if that gives out too?

You can always adopt a friendlier stance and chat up that neighbor you never talked to. You could meet new people on the bus and on the train. But remember, you have to like them as people first. Don’t go about and look at them like walking piggy banks. People will know if they are being looked upon as ‘things.’ Always regard them highly and get to know them. Build their trust. The truth is, the friendships you build will be the true reward, and the sales will be just a side dish.

Always ask for referrals from your contacts. This is another sure way to increase your prospects.

2. Believe
If you yourself do not believe in your product, chances are you won’t be able to sell it to others. Remember, nothing promotes a product better that a satisfied customer. Let others see you using the product. Say glowing things about it. And most of all, let all that you say be true. If your customer finds out you weren’t being honest, you could ruin your business relationship.

When you choose a network business, take into consideration their product. See if you can believe in it and pitch for it effectively.

3. Recruit the right people
Don’t just recruit anybody. Make sure the people you recruit share an unbridled passion, and tireless work ethic with like you. If you don’t chances are, they will drop out of the networking business and you will not be able to build your downline.

4. Don’t force the issue
When trying to close a sale, don’t force the issue. If you do, people will get suspicious as to why you are doing so. Are selling them counterfeit items? Are you only interested in your profit and not in your customer’s satisfaction? Always keep this in mind: the customer always comes first. Please them, and the profits and windfall from these relationships will follow.

5. Look the part
When recruiting others, you can’t say, “You will get rich with network marketing,” and look shabby all the while. They’d say, “I thought you got rich from this thing, why do you look like you didn’t.” People will want to see a visible sign of success. You are their only reference point. If you are not convincing as a successful networking agent,

6. Hang in there
Perseverance is a virtue. If money grew on trees, you’d still have to wait for them to grow. Remember the old adage: try and try, until you succeed. Remember that your goal is not to just to get money, but to build upon a good income generating business.

7. Evolve
Don’t be satisfied thinking that your techniques at recruiting will forever be effective. Although there are basic principles that should be followed, you can forever improve on your techniques. Today’s society is constantly evolving. If you want to catch up with them, you have to evolve in your marketing strategies as well.

Try ‘Em
Try these tips. They are sure to give you more confidence in your network marketing strategy!

About the author:
Daegan Smith is the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE => Team Blog:

Tuesday, August 21, 2007

Affiliate Marketing: Why Is It One Of The Most Cost-Effective Ways To Advertise Your Business

Affiliate Marketing: Why Is It One Of The Most Cost-Effective Ways To Advertise Your Business by: David Riewe

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. NOT.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

3. Unlimited income through leverage

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk

The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.

About the author:
Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers to YOU!" Click here:

Apply For A Credit Card Merchant Account Online

Apply For A Credit Card Merchant Account Online
by: Shane Penrod

Who should ? Why, you should, of course, if you want to grow your business and maximize sales volume! In this day and age, more and more business functions are moving into cyberspace, which means that business owners must be ready to travel to this relatively unknown domain if they want to maintain strong customer ties and stay a step or two ahead of the competition. Don’t worry if you’re not Web savvy; most online processes that are geared to the general consumer are not hard to perform. In fact, most are downright easy.

First, find a lender that you respect that is willing to extend you a credit card merchant account online. This may be the bank where your business interests and accounts currently reside. Or you may choose to shop for another lender with better rates or services. Don’t rush into this decision, however. Plan some time in your schedule to carefully browse the many services offered through a host of financial institutions today. You can browse the Internet by typing in search phrases like “merchant account” or “merchant services” and seeing what Google or your favorite search engine can bring up. Then it becomes a matter of checking out each lender to find the one that will best fit with your business budget or growth objectives. Some companies may seem a little too shady, while others may not have been in business long enough to enjoy a solid reputation. Others may charge a frightful amount for the services you want. Ask around your local business community to see which merchant account providers others are using, and then compare those costs and services with those you find online. You can probably reduce your list to a few of the better underwriters in short order. Then you will need to make the final selection by comparing monthly and annual fees.

Applying for a credit card merchant account online is fast and easy. Just click on the lender’s home page link to “application” (or some variation thereof) and follow the links to the application page. Then type the requested information in each blank. Contact the customer service representative if you do not understand a question or if you are unsure how to answer it. Remember to print a copy of the application if you are able to do so, or keep a copy of the confirmation number if one is provided. Often a company will email a verification of your application’s receipt and tell you when to expect a reply. At least print this page, if nothing else, for your records.

After applying for a credit card merchant account online, sit back and wait to hear about the decision. Often this arrives within a few days or even hours by email, although some are mailed out by post. When you receive approval and open your merchant account, you can begin to accept credit card payments right away. You will be delighted to see how quickly your profits increase as customers begin taking advantage of this valuable service. Don’t wait—consider applying today for your credit card merchant account online.

About the author:
Shane Penrod is the founder of Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to

20 Small Business Tips, For Success

20 Small Business Tips, For Success
by: Dave Ryan

These are just some general tips to keep in mind as you design/operate your small business:

1. Take the time out to explore and understand whether or not you are compatible with running our own business. Some people are just plain happier and better off financially on the other end of the paycheck.

2.Get your personal finances in order. Before you jump into the entrepreneurship world, get your own money matters squared away.

3. Pick your niche. Many small business owners succeed in businesses that are hardly unique or innovative. Take stock of your skills, interests, and employment history to select the business that is best suited for you.

4. Benefit from your business plan. The exercise of creating a business plan is what pays the dividends. Answer the tough questions now before the meter starts running.

5. Do not think you need bankers and investors at the outset of your business. The vast majority of small businesses are bootstrapped.

6. Acquire the proper background. In the early months and years of your business, you will have to acquire many skills. Gain the background you need to oversee all facets of your business well, but determine what tasks you should outsource or hire employees.

7. Remember that nothing happens until a sale is made – How many good products go nowhere because they do not reach the shelves? Sales drive your business. You will need a good marketing plan to sell your product or service.

8. You have to see a customer to know one. N o matter how busy you are, spend at least 25% of your time with customers. You cannot make the proper business decision without understanding their viewpoint.

9. Solve your customers’ problems. The best way to satisfy your customers is not by selling them products but by giving solutions to their problems. There is a big difference.

10.Quality takes minutes to lose but years to regain. Quality is not a destination, it is a never ending journey. After you have strayed from quality’s path, your journey maybe sidetracked forever.

11. Put profitability first, rewards seconds. In small businesses, profitability must come first. Find out how to measure your cash flow and understand key financial ratios.

12. Hire supporters. If you intend to create a growing business, your number one duty is to assemble a great team of employees.

13. Do not do it alone. Find such help from small business peers, a mentor, even trade associations. They can help take some of the trial and error of beginning your business.
14. Vendors are partners too! Treat your vendors like customers and watch your partnership grow.

15. Make use of benefits. Understand how to provide insurance and other benefits for your employees and cut your tax bill at the same time.

16. Ignore regulatory issues at your peril. Federal, state, and local governments require licenses, registrations, and permits. Obey them or face losing your business.

17. Know the tax laws. Invest in understanding tax issues that affect your small business.

18. It’s the people! Whatever happens to a small business happens at the hands of the people who work for it. The evolution of the business is a result of their efforts.

19. Fast, good, cheap. Pick any two. Serious trouble awaits those who attempt to be all three in the market place. Stick with what you do best.

20. Develop a passion for learning. As your business grows, you need to change and grow along with it. One common denominator can be found in all successful business owners and that is a passion for learning.

About the author:
For more great business, marketing and mind power ideas to develope your business visit the Higher-Profits Blog at

Monday, August 20, 2007

Internet Home Business Opportunity

Internet Home Business Opportunity
by: Suzanne Arthur

Find an and start making money almost immediately. Getting started will not take a lot of time or money. You won't be sending out spam. Start making money as soon as you apply the techniques you learn. An Internet home business opportunity is a great way to earn extra money, or start a full-time business if you wish. This new field is wide open and expanding every day.

One thing to keep in mind when seeking new money-making opportunities is low start-up costs. An Internet home business opportunity does not require a huge investment of either time or money. Start with $10. and put in a couple of hours a week. Make big returns for very little start-up. In the recent past you would have had to spend at least six months getting into this niche but now you don't even have to spend time building a web site. You don't even need a web site. Internet home business opportunities are the low-hanging fruit of the Internet.

You won't need to send out spam. If you have a computer and an Internet connection you can start working immediately. An Internet home business opportunity will help you redefine what work means. Work where you want, when you want. Are you a late night-owl? Like working at the local Internet cafe? You decide. Maybe you want to put in a concentrated amount of effort in the evenings and be free during the day. Schedule your own time. An Internet home business opportunity is brilliant for people who want to be in charge of their own income, set their own hours and define their own professional goals.

There's no long down time before you start bringing in good money. You can be in operation and be making money within a very short frame of time. In the recent past it took six months to build a site and persistent work to get it noticed by the Search Engines. Making commissions didn't happen right away. Now those lengthy processes are unnecessary. If you have a computer and the Internet and you apply these techniques to an Internet home business opportunity, you can start bringing in cash now.

New products and services are constantly being added to the Internet. The number of products and services available far exceeds the number of advertisers for them. More products are added every day. This is where the unlimited opportunities are in business today. If you are a resourceful and creative thinker, even better. Whereas those personality traits that mark you as independent may not have worked for you in someone else's company, with an Internet home business opportunity they'll benefit you. Be your own boss. The more you learn about how these techniques work, the more fun it will be for you. You'll be able to expand your business as much as you want.

The Internet is the new frontier. Start an Internet home business opportunity and be a pioneer.

About the author:
Suzanne Arthur is a freelance writer, educator and Internet entrepreneur. You can learn more about the Internet home business opportunity that Suzanne uses at

How to Start Your Home Based Business and Quit Your Day Job

How to Start Your Home Based Business and Quit Your Day Job
by: Charles Fuchs

Ever dream of leaving that daily commute, nagging boss, and finding your freedom in running your own home based business? Can’t wait until the day you can walk out the door and work at home? Well, the key is finding the right home based business that will allow your dream to become a reality, and quickly.

No one wants to feel forced to stay in a job they do not like. If you already have a part time home based business that you believe can make you enough money, go for it. However, if you have no idea what to do in your business, then you first want to find a home based business that will pay you a continuous residual income on a monthly basis. This way you do not have to stress about selling enough to live on each month.

You will also want to find a consumable product for your home based business. Some of the most lucrative businesses are those in which the consumer needs to replenish a supply of it on a monthly basis. This way you only have to build a small base of repeat consumers, and you don’t have to work so hard to build a new consumer base.

Also, you will want to find a product that is easy to market. Complicated products are hard to sell, because consumers don’t want to think that hard about what they are going to purchase. Make sure that the service or product your home based business is selling is not only simple to understand but reliable and easy to use. People want to buy a product that will work on a regular basis. Create a great reputation for your home based business by choosing a quality product.

Selling an exclusive product or service is key to making money in your home based business. If it cannot be found anywhere else, you’ve found your niche. Make sure your clients feel like they just have to get the product or service from you. Many companies start up and sell a product that people can find almost everywhere. Find your uniqueness in your home based business product and use it to your advantage.

Hard work and a great product are two components that spell success for the home based business owner. One without the owner makes success very difficult. Find your niche. Then sooner than later you’ll be able to put in your notice and find your financial freedom in your home based business.

About the author:
Copyright © Charles Fuchs is an established online marketer who specializes in helping people start their very own Home Based Business. Download the Free Home Based Business Manual Absolutely Free (a $97 Value!). Free Information:

A Home Based Business Even Hurricanes Cannot Destroy

A Home Based Business Even Hurricanes Cannot Destroy
by: Andrew Shim

When Hurricane Katrina and Wilma struck the U.S., lives were lost, property and businesses destroyed, resulting in billions of dollars in losses. Among the many people affected was home business owners who saw their life's work washed away in the torrent. However, there was one home business that the hurricanes could not destroy. While Katrina and Wilma raged on, ONLINE BUSINESSES were still running and making money!

Online business owners did lose their equipment and belongings in the hurricanes, but they DID NOT lose their source of income, unlike so many other home business owners. Since their businesses were operating in cyberspace, they were safe from the ravaging hurricanes. In a worst-case scenario, even if the owner did perish in the hurricane, their online businesses could still carry on, bringing in passive and residual income to their family.

When I started my websites a few years ago, I didn't really consider this aspect (since there are no hurricanes where I live). I basically wanted a business that would make money even while I was sleeping, but when Katrina and Wilma raced across Louisiana and Florida, I suddenly realized my websites were Hurricane-proof Money Making Machines! Now that's what I call FANTASTIC! It took some effort in the early stages and money was nowhere to be found at first, but as I continued to plug on, I began to see results and I believe, so can you! So if you want a home business that will keep on making money despite human and natural disasters, consider starting an online business.

Here's a short list of the types of online businesses you could set up :

Sell your own physical product
This is probably the most difficult to get off the ground. Unless you already have an established customer base and your online presence is there to add value to your business, it could take years to build such an online business, but having an online store brings you business from all over the world, something a small physical store can't possibly do.

Sell your own electronic products
Being an Infopreneur (Information Entrepreneur) is really easy these days. There are millions of people promoting their e-books, software and training programs online. You don't have to be an Internet genius to sell your stuff online. All you need is to be knowledgeable in a specific niche and build your products around that niche. There is BIG money to be made in this!

Sell an online service
People will pay a subscription fee to be allowed into the subscribers section of your website to use these services. The types of services you could offer are limited only by your imagination and technical know-how.

Sell other people's products
This is called affiliate marketing. It's the most popular because you don't incur development costs. There are literally millions of products to choose from, and the beauty of this online business is that you can sell to anyone, anywhere in the world – there are NO borders!

Selling advertisement space on your website
This has always been a good money maker. One of the easiest ways to make money this way is the Google Adsense program. You need to paste a small snippet of code in your web pages which will then display advertisements based on your content. Every time a visitor clicks on one of these ads, you earn anywhere from a few cents to a few dollars (depending on how competitive the ads are).

The list above doesn't even begin to scratch the surface of the thousands of ways to make money online. How you make your money is really up to you.

I love having an online business! It's like having a sales representative in every home or office around the world (that's billions of homes and offices, mind you) and they never need a vacation, never fall sick, never ask for a raise, never complain and always do what I want them to do! I don't have to worry about visitors not coming to my store because of bad weather or because their car broke down or any other physical reason. I'm with my customers as soon as they click their mouse!

Sure, there are millions of websites raking in the big bucks and my sites could be considered small fry, but the online business pie is BIG and it's growing everyday. There's lots of room for everyone to make money! Depending on where you live, just a small slice of this pie (or even a few crumbs) could allow you to live comfortably! An example would be if you were an online business owner living in Malaysia (where I am) where every 1000 US dollars equals 4000 Malaysian Ringgit, and that's a lot! And remember, you won't have to pay a single cent of what you earn to board up your store windows, repair the roof, pump out the water and clean out the mud from your online business when a storm or hurricane comes. Isn't that reason enough to consider starting your own online business?

About the author:
Andrew Shim is the owner and editor of a website which offers FREE IDEAS for those interested in starting their own freelance or home based business and http://www.positivetones.coma FREE resource website for Positive Living.

Saturday, August 18, 2007

What Should Your Business Card Say?

What Should Your Business Card Say?
by: Charles Kassotis

Are you planning to start your own business? Do you work from your home? Are you employed at a company where you have a specific job title and function? If any of these are true or if you want to offer freelance services to the community, a business card may be one of your first steps in making others aware of your goods and services.

A business card is your calling card, post card, appointment reminder, and contact piece all printed on one small card. That is what makes this multi-purpose item so useful. A resourceful businessperson will want to make the most of this unique advertising strategy, since business cards can sit on someone’s desk, find a place in a Rolodex, join others of its kind in a wallet, and be posted on a bulletin board. Dozens or even hundreds of passersby may view your card, depending on where it is placed.

With all of the speedy online printing services available, or using popular software applications, you can have a stack of business cards in your palm within a day or two, or no longer than a week in most cases. Yet this is a promotional tool that should not be rushed. Take your time to map out this marketing strategy to maximize its benefits for your business.

1. Consider the color. You can choose from a fiery neon shade, a soft pastel, a neutral tone, or even a design with a decorative border. Keep in mind the type of readers who will receive the card. Conservative staffers in large corporations may prefer a subtle card with a low-key, professional image. But a creative advertising display could grab the attention of marketers and sales managers. Attractive, color-sensitive images may draw the attention of everyday customers or those who shop from home and enjoy the attractive appearance of your thoughtfully designed piece. You can use color on one side or two.

2. Lay out the print. Practice with a sheet of paper or on your computer screen to get the look and feel you want in a card. Experiment with different fonts and type sizes for proportionate spacing and headings as well as neatly designed spaces. If you don’t have one already, create a logo for your company that will serve as an instant identification item when people come across advertisements for your business.

3. Arrange the information. You may want your name and title to be the biggest parts of the card, with contact information and other service options printed in smaller type. On the back of the card, you might decide to place additional details about your product or services, although you won’t want to overwhelm the reader with too much information. Keep the overall effect simple and readable.

Your business card announces your presence in the world of commerce, so make it a welcome piece that will incite readers’ interest and enthusiasm in what you have to offer.

About the author:
Look for more business card help at the Business Card Directory:

Work Your Home Based Business Idea in Three Easy Steps

Work Your Home Based Business Idea in Three Easy Steps
by: Jan Heering

Create a Business Plan first

The primary necessity is to get a perfectly designed plan of action for a genuine business. A business plan on its own is useless. It is a mere reflection, but it will not suffice you also need an action plan. A business scheme is the first step in working out your idea into actions that you can follow. Well-illustrated business plans can be found online or at your library.

Begin now

• Do not be afraid of failure. Remember failure is the first stepping stone to success, if this home based business idea does not work out for you now do not let this deter you. Always remind yourself of the spider when you feel like losing hope.
• Do not let that wonderful home-based business idea gather dust. Start today.
• Waiting for the right time to start your business might make success elude you forever. If there is any specific right time, it is right now. Do not waste your precious time.

Put a figure on it
This is the greatest stumbling block for most home-based business owners. That is, they fail to evaluate their work. If you do not give proper attention to this, you may have to wrap up your business. You need to know that real figures and numbers are needed for you to stay in business. If this is not your agenda of work, you are probably going all wrong.

Large businesses usually set up balanced scorecards. The idea is to have a referring point to compare how successful your work is. For example, to get five customers in one month you could settle on free seminars but if you see that your plan is not getting you five clients, you need to reassess your plan. Change of plan prevents waste of energy and resources.
Entire contents copyright © 2005 Morpheus Institute.

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